Scaling ecommerce brands that fans obsess over

With 15+ years of experience working with top pop culture brands, I help direct-to-consumer ecommerce businesses turn fan passion into revenue. By understanding what drives customers to buy, I build ecommerce experiences that generate engagement and grow revenue.

Clients

The Impact

I have helped create experiences that deeply connect with fans & result in revenue for clients and employers.

$300M

contributed >

reached >

45M

in revenue

fans & customers

7.4M

50+

100+

available >

integrated >

NOW

built >

shipped >

experiences

shipments

for your next project

different technologies

Ecommerce Expertise

Shopify Plus

I build and optimize Shopify Plus stores, focusing on custom themes, checkout experiences, and performance. I leverage Shopify Scripts, Flow, and integrations to support high-growth brands.

Klaviyo

I create data-driven email and SMS strategies in Klaviyo, optimizing automation, segmentation, and A/B testing. My focus is maximizing revenue through personalized lifecycle marketing.

Integrations

I connect Shopify and other 3PL systems with ERPs, CRMs, and fulfillment systems to streamline operations. My expertise includes API integrations and automation to improve efficiency.

Marketing Engineer

CLM & CRO

I optimize conversion rates and customer lifetime value through A/B testing, UX improvements, and personalization. My strategies increase retention and revenue.

SEO & Organic

I implement technical SEO and content strategies to boost organic traffic and visibility. My focus is on structured data, keyword optimization, and long-term growth.

Performance Ads

I help CPG brands track and optimize multi-channel performance using first-party data and attribution modeling. My approach improves ROAS and digital shelf presence.

Retail Data Science

GA4 & Looker Studio

I set up GA4 and build Looker Studio dashboards to track key ecommerce metrics. My focus is on actionable insights, event tracking, and attribution modeling.

Behavior Analysis

I analyze user behavior through heatmaps, session recordings, and funnel tracking. My insights help optimize site experience, reduce friction, and increase conversions.

Data & Compliance

I create clear, data-driven reports while ensuring compliance with privacy regulations. My expertise includes GDPR, CCPA, and maintaining data accuracy across platforms.